YAY! This is my last and final entry! I'm done with my PR readings and blog. Thanks to all who have been following my PR journey with me.
As stated by the title, this reading focuses entirely on how to write a good media release and the advantages of writing a media release. Since hundreds of media releases are issued every day, PR practitioners must ensure that their media release is the cream of the crop so that editors might consider publishing them. For that, they have to ensure that their release is well-written and professionally presented.
A media release is a mode of communication with the media and it helps saves time for both reporters and practitioners. Furthermore, it also helps the practitioners and the reporters to get their facts right and forces practitioners to think and check on what they wrote.
It is essential to catch the editor’s interest when writing a media release. Thus, practitioners should use several different methods in order to write a good release. Using celebrities or the public interests in the media release would make it interesting and this are some of the methods that can be used. Ensuring that the release is newsworthy is also essential as editors would not want to publish something that is not interesting. The introduction should be a catchy lead so that it will hook the reader’s attention.
The presentation of the release is also important as editors would want to read a well organised and pleasant to look at release. If practitioners produce a sloppy looking release without proper paragraphing, it will only further irritate the editors who have been reading hundreds of other releases that day.
In my opinion, using celebrities in the media releases is very common nowadays and thus I feel that practitioners should use other methods to make their release look good. This is because, celebrities are public figures and you never know what will happen in the future. Thus, the celebrity that you use may involve in a scandal in future and it will only make your release or company look bad. Image is important to a company as I already learned and mentioned in my previous reading. Thus, using celebrities could be a risky idea in my opinion.
In conclusion, writing a good media release is important for your company. Thus, all PR practitioners should be able to write media release as it will benefit them and their company. It is definitely a life-long learning skill.
Yes I agree on your point that instead of using celebrities, people should think of better ways to write their media release. I agree on your point that celebrities are not angels and they may do wrong things in future and affect the company's image. In addition, people may somehow find it not as convincing is they do see celebrities being part of it as they are merely being paid to do so.
ReplyDeleteHAHa Hey Nivi, finally it is the last post!!
ReplyDeleteand i agree with your opinion that using celebrities in the media releases is very common nowdays even I feel that practitioners should use other methods to make their release look good. Moreover, Image is important to a company and writing a good media release is also very important :) it is nice Post.
Cheers,
Yale
I agree that we should not heavily rely on celebrities. Even politicians themselves get into scandals these days. Its really difficult to determine who is credible and not these days.
ReplyDelete